Think about a particular product you want to sell (e.g., shade-grown eggs, elderberries, etc.) as you answer the following questions.
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Question 1 of 3
1. Question
- What are the established market channels where you might sell? What does it take to access or get into these markets?
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
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Question 2 of 3
2. Question
2. How does the quality, price, and availability of what you plan to sell compare with what is currently being sold in various market channels? How is it being represented to the customer? Is it certified organic?
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
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Question 3 of 3
3. Question
3. Are there any products that people want, but are not currently offered in the markets? (i.e., unmet demand)
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This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
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