Product Form: Raw vs Value-Added

Product Form: Raw vs Value-Added

Determining which product to sell depends on many considerations–the site characteristics; your goals, resources, and preferences*; and the resources and preferences of your target customers. The resources in this section will help you think through decisions...
Market Research: Is there demand for your product?

Market Research: Is there demand for your product?

Figuring out if there is demand for the products you are considering growing and/or raising is critical to making decisions about what to grow and/or raise in a commercial agroforestry system. Market research can help you refine your list of potential species and...
What is Marketing?

What is Marketing?

Market research and planning are essential steps for identifying potential crops and livestock for an agroforestry enterprise. It is important to consider who wants to buy a product, where, and at what price before deciding what to grow and how to promote it to...
Introduction

Introduction

Module Overview   Agroforestry is often practiced for multiple benefits, many of which are non-economic. If selling at least one product from your site or generating income is a goal of your agroforestry practice, then, it’s important to consider how you will...