Contact
Login
Shop
Summary

Summary

Mar 3, 2021 | Uncategorized

After doing your market research and deciding on the mix of strategies from the 5 Ps for each product and target customer group, you are ready to compile it all into a marketing plan. The marketing plan summarizes your research and decisions and outlines a marketing...
Promotion

Promotion

Mar 3, 2021 | Uncategorized

If you’ve decided to direct market any of your products, you’ll want to consider how you are going to promote the product. Promoting agroforestry products is all about telling your story. If you’re selling products to wholesale markets, you may not need to spend as...
People: Who are your target customers and market channels?

People: Who are your target customers and market channels?

Mar 3, 2021 | Uncategorized

A major component of marketing is managing customer relationships, so it is important to consider who you want to interact with. Are there certain customers that align with your goals? For example, if one of your goals is to increase access to healthy, local food for...
Place: Where will you sell your products?

Place: Where will you sell your products?

Mar 3, 2021 | Uncategorized

Producer goals, resources, and preferences, as well as customer needs and habits, all factor into decisions about which marketing strategies. For example, do you like working with people one-on-one in person, or would you rather work with people mostly over the...
Price considerations

Price considerations

Mar 3, 2021 | Uncategorized

The price at which you choose to sell your products will have a big impact on the financial sustainability of your enterprise. In determining price, it is important to consider your costs as well as the current wholesale and retail prices for similar products. The...